For Founders, By a Founder
You don't need another app. You need someone in your corner who gets it.
Dear Founder is a monthly letter — mailed to your actual mailbox — from a coach who's built and exited two companies. No login, no notifications, no scrolling. Just paper, ink, and a coach who sees what you're building.
📬 Mailed monthly, USPS👩💼 Written by a 2x exited founder🎯 Built for female founders
“This is the letter I would have loved to have received when I was in the early days of growing my business. Advice and support from someone trusted, who isn't trying to sell me anything!”
— Lara Solomon, Founder of Hoopsy
The parts of founding a business no one warns you about
You've felt this before. You're not imagining it, and you're not alone in it.
🧱
The weight of "figuring it out alone"
You're the one holding it all together, and it's a strange, specific kind of lonely.
🌙
The 11pm doubt
Replaying a decision, wondering if you got it right, with no one to call at that hour.
📱
The scroll that doesn't fill the tank
More content, more tabs, more noise, and somehow still no one telling you: keep going; this matters.
What arrives in your mailbox every month
Five things, chosen and written for founders — not scheduled by a bot.
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A Letter from your Coach
Real advice on numbers, planning, social proof, or whatever that month's theme is built to move forward in your business.
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Female Founder Profile
A pocket-sized card on a woman who's done it — her stats, her lessons, her honest tips.
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A curated Spotify playlist
10 songs a month, themed to uplift, focus, or push you through the next hard thing.
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A mantra card + sticker
A reminder for the days you're your own harshest critic. Plus, obviously, a sticker.
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A surprise gift
Something small and unexpected, chosen just to make your day a little better.
Choose your plan
Try it month-to-month, or commit to 6 months and give it room to actually
move the needle.
Monthly
$13.99
Billed every month; cancel anytime
1 letter + gift per month
Auto-renews, no commitment
Cancel before renewal, anytime
6 Months
$68
One payment, ~$11.33/month
6 letters + gifts
Enough time to see real momentum
Best for founders ready to commit to growth
A monthly inspiration and resource for female founders who building a business and want help, ideas and support on the journey.
Each month I send you a letter with ideas, tips and suggestions. A Female Founder card, a bit like a Baseball card but of an inspirational founder who has grown an amazing company. A Spotify playlist to inspire, uplift, chill, support or celebrate with you. A mantra card to motivate you, stickers, because everyone loves a sticker and a gift.
All sent you in the mail to your door, no need to leave the house, no online distraction, just monthly mail to meet you where you are.
Choose between a monthly ongoing subscription or a 6 month subscription that does not renew.
Best Value save 19%
A monthly inspiration and resource for female founders who building a business and want help, ideas and support on the journey.
Each month I send you a letter with ideas, tips and suggestions. A Female Founder card, a bit like a Baseball card but of an inspirational founder who has grown an amazing company. A Spotify playlist to inspire, uplift, chill, support or celebrate with you. A mantra card to motivate you, stickers, because everyone loves a sticker and a gift.
All sent you in the mail to your door, no need to leave the house, no online distraction, just monthly mail to meet you where you are.
FROM YOUR COACH
"I can't coach everyone, but I can write to you. I've been coaching founders for 13 years — before that, I was one. Every letter, every gift, I choose myself. That will never change."
SK · Founder, Launch Coaching Lab · 2x Exited Founder · Fulbright Fellow · Rescue dog mom 🐾
Your Questions, answered
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Sign up by the 25th of the month and your first letter ships on the 1st of the following month.
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On By USPS, untracked. I mail every letter myself from California, to anywhere in the USA.
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Yes. Cancel your monthly plan whenever you like, as long as it's before your subscription renews, otherwise you'll still receive the following month's letter.
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Because female founders are still underrepresented and under supported in business, and this letter exists to help change that, one mailbox at a time.
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Email me directly at yc@launchcoachinglab.com — a real person answers.
You're building something most people never attempt.
Let someone remind you of that once a month, on paper, in your hands,
with nothing to click.
$13.99/month or $68 for 6 months · Cancel anytime · Ships anywhere in the USA