Dear Founder,

A monthly letter for the hustlers, business owners, entrepreneurs, and founders. A personal letter from a coach who has been in your shoes, a featured female founder profile for inspiration, a Spotify playlist to keep you going, plus more, all delivered to your door.

Only $13.99/month, or $68 for 6 months

The weight of the decisions. The 11pm moments when you're not sure you made the right call. The strange loneliness of being the one who has to hold it all together.

Dear Founder meets you there.

✨ Founders, Business Owners at any stage — pre-seed to post-exit
✨ Anyone who wants a coach in their corner
✨ People who believe inspiration is better on paper
✨If you are over the mindless online scrolling
✨Growing your business is top of mind

You’re doing something most people don’t even attempt.

So, I’m sending you something in the mail.

Once a month. Something you can hold. Nothing to click on or sign into, nothing to watch or optimize. Just you with some paper, ink & a whole lot of ambition.

*Only one mantra sent per month

What’s Included

  • Letter from your Coach

    Not another newsletter blast, a real letter with ideas, inspiration, suggestions on how to help your business and you as a founder. It could be talking numbers, planning or how to use social proof. Each month there is a different theme that will help you and your business grow.

  • Female Founder Profile

    Your monthly inspiration from a woman who has been there and done it. A pocket sized card with stats on her company, tips, and more.

  • Spotify Playlist


    I get it, it can be hard to be upbeat and on it all the time, which is why I've created a playlist of 10 songs each month on a different theme, they could uplift, inspire, cheer, excite or help you concentrate.

  • You are Amazing


    Sometimes we can be our own worst critic, so I include a mantra card or quote each month to remind you what's important. Plus a sticker, because who doesn't love a sticker!

  • Surprise Gift


    Something small, unexpected that will make you smile and give your day that little bit extra.

TESTIMONIAL

“This is the letter I would have loved to have received when I was in the early days of growing my business. Advice and support from someone trusted, who isn't trying to sell me anything!”

— Lara Solomon, Founder of Hoopsy

Female founder reading a letter from SK

How it Works

SK Lee business coach and dog Mom

FROM YOUR COACH

I can’t coach everyone,
but I can write to you.

I've been coaching founders for 13 years. Before that, I was one. I know what it felt like to wish someone had just told me the truth, handed me something useful, told me to keep going, and said — I see what you're doing and it matters.

Every letter in this package, I wrote. Every gift, I chose. This will never change.

With Love, Ink & Ambition,
SK,
Founder, Launch Coaching Lab · 2x Exited Founder · Fulbright Fellow · Rescue dog mom
🐾