Stop Doing This Alone.
Your peers are your board.
Professionally facilitated peer groups for business owners, founders, civic leaders, creators, career pivoters — every badass leader who is ready to think bigger — together.
“If you want to go quickly, go alone. If you want to go far, go together. ”
Boost confidence to tackle challenges and seize opportunities effectively with a select peer group facilitated by expert coaches.
Your Launch Lab Circles is your personal ‘board of directors’, your ‘peer support group’, your professional ‘tribe’ that is characterized by high confidentiality, high trust, high vulnerability and deep, meaningful connections and tangible support.
Group coaching builds resilient, authentic leaders who thrive in work and life.
“Being a business owner is very lonely. Most don’t have a formal board of directors for guidance and support. Launch Lab Circles optimized the way humans work best — in teams, with empathetic, professionally facilitated conversation among genuine peers.”
A Gallup study found that nearly 1 in 3 founders reports feeling lonely, and those who do are significantly more likely to experience burnout, poor decision-making, and lower revenue growth. Structured peer connection was identified as the single most protective factor.
This is exactly what Launch Lab Peer Circles are built to provide.
Peer Groups are Highly Interactive.
No passive listening here—each participant has an opportunity to receive feedback, practice new skills, and process your real-life scenarios.
Facilitators who Foster Trust and Connection.
Facilitators bring operational know-how and rigorous coaching training + certification. CoachSK is an expert in fostering vulnerability and connection in a supportive group environment.
Facilitators who Foster Trust and Connection.
Participants will use proven frameworks, research-backed tactics, tools, and resources, that help expand on and internalize the learnings shared in the group contect.
3.2x
Revenue growth vs. peers
without structured groups
89%
Of YPO Forum groups say peer input changed key decisions
1 in 3
Leaders report loneliness — the #1 predictor of burnout &
slower growth
WHAT IS A LAUNCH LAB CIRCLE
Not a workshop or lecture.
Not group therapy.
Not networking.
Something far more powerful.
A Launch Lab Circle is our version of a peer group.
Launch Lab Circles are a small, carefully curated cohort of 8–15 people who meet monthly in a confidential, professionally facilitated session. Each member brings a live challenge. The group responds not with advice, but with lived experience, real case studies, empathy, and honest questions.
Every month, you receive the equivalent of 7 to 10 different perspectives from people who have faced exactly what you're facing. This is the methodology used by YPO, the Harvard Business School Alumni Forums, and Stanford's legendary Interpersonal Dynamics program — now accessible to early-stage entrepreneurs, small business owners, career pivoters, and emerging leaders across industries.
Launch Lab Circles are:
A confidential, facilitated peer forum
Experience-sharing, not advice-giving
A structured and safe space to present real challenges
A peer cohort carefully matched by stage and context
Accountability with Empathy
FIND YOUR GROUP
The Founders Circle
For early-stage business owners ready to scale to their first $1M in annual revenue and set the foundation to go far beyond.
IDEAL FOR: Business owners 1-4 years in, $250K+ in revenue, ready to think like a growth-stage founder, not just an operator.
Women Leaders Circle
For women in leadership roles — executives, directors, team leads — who want a confidential space to navigate the real challenges of leading with authority, navigating organizational dynamics, and growing their influence.
IDEAL FOR: Women in senior or mid-level leadership roles in organizations of any size.
Executive Forum
For C-suite and VP-level executives navigating the loneliness of the top floor. Structured peer exchange with other senior leaders facing the same caliber of decisions — without the politics of sharing inside your own organization.
IDEAL FOR: C-suite, VP, and senior director-level executives in established organizations.
Early-Stage Ventures Circle
For early-stage founders of all backgrounds and business types — from the pre-revenue stage through first traction. A tight, honest cohort to navigate product-market fit, early hiring, and the emotional weight of building from zero.
IDEAL FOR: Founders at the idea-to-early-revenue stage, all industries, all backgrounds.
Rising Leaders Circle
For ambitious professionals under 35 who are serious about building their careers with intention. A peer cohort to navigate ambition, early leadership challenges, and the question of who you want to become.
IDEAL FOR: Ambitious young professionals up to age 35 who are ready to invest in their professional and personal growth.
THE EXPERIENCE
A 90-minute circle that does
what a year of workshops can't.
Every session follows a tight, proven structure. Nothing is wasted. Every member walks away with something they can act on immediately.
Monthly
Meeting Cadence
8-15
Members Per Circle
90-120
Minutes Per Meeting
Virtual
In-Person Options
12 mo
Program Duration
WHY IT WORKS
The design isn't accidental.
Every choice is evidence-based.
LCL peer groups are built on 80+ years of organizational research — from Stanford's Interpersonal Dynamics program to Harvard Business School's psychological safety research. Here's what makes the difference.
🔒
Confidentiality Is the Foundation
Members share real numbers, real struggles, and real wins. This is only possible because confidentiality is a non-negotiable, reset at the start of every session.
💬
Experience Over Advice
Peers share what happened to them — not what you should do. Research shows this produces more durable insight and preserves your agency as the decision-maker.
📅
Between-Session Support
SK is available for brief async check-ins and presentation prep between sessions. You're not alone between meetings.
⚖️
Equity Is Enforced
No single voice dominates. Every member gets time in the hot seat. The facilitator ensures equitable airtime — always.
🎯
A Trained Facilitator, Not a Moderator
SK doesn't act as a consultant or advice-giver. She guides the process, holds the space, and ensures the group does its best thinking together.
🧭
1:1 Coaching Bookends
Individual coaching sessions at the start and end of the program help you clarify your goals, set success metrics, and assess what comes next.
This is for you if…
You're operating a real business and making real decisions — alone
You've outgrown the workshop-and-webinar stage
You want honest feedback, not cheerleading
You're ready to show up consistently and invest in your peers as much as yourself
You believe the best version of yourself is built in community
You want to stop being a business owner and start being a founder who leads
This may not be the right fit if…
x You're looking for a class with a curriculum and homework
x You want someone to tell you exactly what to do
x You're not ready to share honestly with a small group
x You can't commit to monthly attendance — your cohort depends on you
YOUR FACILITATOR
SK Lee is the founder of Launch Coaching Lab. She brings a rare combination of operator experience, investor perspective, and executive coaching and facilitation training to the work of peer groups — trained in Stanford GSB's Interpersonal Dynamics methodology and grounded in the YPO Forum model.
Her facilitation style is active, structured, and grounded in real-world case studies. Every session creates the space for participants to produce something they can act on immediately. She aims to create a genuine sense of safety and to proactively build trust in each unique cohort.
Former Assistant Director, Career Management, Stanford Graduate School of Business — facilitated career and life vision peer groups using Interpersonal Dynamics methodology
Facilitated Harvard Business School Alumni Peer Group Forums (YPO model)
Executive coach to Fortune 100 executives, startup founders, and VCs globally
Experience facilitating corporate leadership programs including peer groups and training peer group facilitators
Angel investor and Limited Partner in 50+ companies and venture funds
Multiple Board Director roles overseeing fundraising, major pivots, high-velocity growth, acquisitions, exits, and leadership changes.
Based in Humboldt County on the beautiful North Coast of California.
June 2026, Moonstone Beach, Humboldt County, CA
Methodology Roots
"The framework is grounded in Stanford's Interpersonal Dynamics course — the most popular elective in Stanford GSB history, taught since 1969. Small cohorts. Confidential sessions. Experienced facilitation. Peer experience over prescriptive advice."
Ready to stop going it alone?
Applications are open. Cohorts are small by design — once your group is full, the next opening is 12 months away.
Applications take 10 minutes. If there's a fit, SK will reach out to schedule a brief intake call before placing you in a cohort.
Common Questions about Peer Groups
How are cohorts formed?
Every prospective member submits a short application and has a brief intake call with SK. Cohorts are assembled based on business stage, industry diversity, and genuine peer fit — so that every person in your group is a real peer, not just someone who showed up.
What if I miss a session?
Life happens. That said, consistent attendance is a commitment to your cohort — your peers are counting on your presence. We ask that members attend at least 10 of 12 sessions per year. Prospective members should assess their availability honestly before applying.
Is this virtual or in-person?
Primary sessions are virtual, making it possible to maintain a consistent monthly cadence regardless of location. In-person kickoff sessions are available depending on group geography. Some groups are locally organized; ask about your options when you apply.
How is this different from a mastermind?
Most masterminds are advice-driven — members tell each other what to do. LCL peer groups are experience-driven: members share what happened to them, not what you should do. Research shows this produces more durable insight and preserves your ownership of every decision. The professional facilitation is also a key distinction — SK actively manages the process, equity, and psychological safety of the group.
What if I'm not sure which group is right for me?
Apply and note where you're uncertain. The intake call is specifically designed to help SK understand where you are and which cohort will serve you best. You won't be placed in a group that isn't the right fit.
Is there a minimum revenue or experience requirement?
It depends on the group. The Founders Circle is designed for business owners with at least $250K in annual revenue and 1–4 years of operation. Other groups have different criteria. The application will ask for relevant details, and the intake call will confirm fit.